GetResponse vs Mailchimp: Which One is Right for Your Business?
Email marketing platforms like GetResponse and Mailchimp have become staple tools for businesses aiming to engage audiences and drive conversions. With distinctive features tailored for specific needs, how do you determine which platform best suits your business? Below, we break down the core differences between GetResponse and Mailchimp to help you make an informed choice.
An Overview
What Is GetResponse?
GetResponse is an all-in-one marketing tool ideal for small to medium-sized businesses looking for more than just email marketing. It’s particularly suited for organisations seeking features like marketing automation, webinars, sales funnels, and landing pages—all in one centralised platform.
What Is Mailchimp?
Mailchimp is an intuitive email marketing platform designed to help small businesses and startups manage email campaigns, gain audience insights, and explore basic automation. Its user-friendly interface makes it a go-to choice for those needing simplicity.
Benefits and Features at a Glance
| Features | GetResponse | Mailchimp |
|---|---|---|
| Ease of Use | Moderately intuitive but requires some learning for advanced features. | Extremely user-friendly, perfect for email marketing beginners. |
| Pricing | Starts at $19/month | Free plan available; paid plans start at $13/month. |
| Marketing Automation | Advanced automation options, including behaviour-triggered emails and AI tools. | Basic workflows for automation available on higher-tier plans. |
| Webinars | Included in some plans with support for hosting live webinars. | Not available |
| CRM Features | Offers an integrated CRM and engagement tracking. | Basic CRM functionality included with some plans. |
| Email Campaigns | AI-powered tools to optimise campaigns and maximise revenue. | Efficient templates with customisation options for simple campaigns. |
| Integrations | 170+ integrations, including e-commerce and CRM tools. | Strong integration capabilities across various applications. |
Key Use Cases
- GetResponse:
Perfect for businesses that depend on advanced marketing automation and tools like landing pages, webinars, and ecommerce integration. If you’re running campaigns across multiple channels or monetising content, GetResponse provides those tools in one platform.
- Mailchimp:
A great choice for businesses new to digital marketing who need a straightforward email marketing solution and basic CRM. If creating an occasional email blast or gaining quick insights is your focus, Mailchimp keeps it simple and functional.
Pricing Comparison
GetResponse Plans:
- Basic Plan: Starting from $19/month for unlimited emails and AI-powered tools.
- Creator Plan: $69/month including online courses and webinars.
- MAX Plan: Custom pricing for enterprises with advanced features like multi-user support, data migration, and tailored service.
Mailchimp Plans:
- Free Plan: Ideal for businesses just starting out, with basic email tools and limited audience segmentation.
- Essentials Plan: From $13/month, supporting email campaigns for growing businesses.
- Standard Plan: From $20/month with advanced audience segmentation and custom templates.
- Premium Plan: Tailored for businesses with large contacts and more advanced analytics.
Pro Tip: If webinars are key to your marketing strategy, GetResponse offers built-in webinar hosting, something Mailchimp currently lacks.
GetResponse vs Mailchimp: Features
Automation
- GetResponse excels in marketing automation, allowing businesses to send behaviour-triggered emails, manage sales funnels, and retain customers with AI-driven segmentation. Its automation is scalable, making it suitable for complex workflows.
- Mailchimp offers basic automated workflows, mostly focused on welcome emails or abandoned cart messages. These are only available on paid plans, and the functionality is more limited compared to GetResponse.
Webinars
- GetResponse supports businesses hosting live or automated webinars directly on its platform. This feature is ideal for engaging audiences with presentations or demos. Mailchimp, on the other hand, does not include webinar hosting capabilities.
Landing Pages
Both platforms support landing pages but differ in functionality:
- GetResponse provides unlimited landing pages on standard plans, complete with templates optimised for lead conversion.
- Mailchimp offers landing page templates; however, the customisation and functionality are more basic.
Community and Support
- GetResponse includes 24/7 support with all paid plans and provides extensive onboarding resources.
- Mailchimp offers email and chat support but limits these options depending on the type of plan.
When to Choose GetResponse
Choose GetResponse if you:
- Need advanced marketing automation to drive campaigns.
- Plan to host webinars as part of your marketing strategies.
- Want an all-in-one tool, combining CRM, sales funnels, and email marketing.
- Prefer deeper analytics and AI-driven tools.
>> Example Use Case for GetResponse:
A medium-sized ecommerce business running regular campaigns across social media and email. They sell digital products like courses and need CRM features, behaviour-triggered automation, and webinar hosting to scale their efforts.
When to Choose Mailchimp
Choose Mailchimp if you:
- Want a budget-friendly platform for simple email marketing.
- Are a beginner or small business with limited resources.
- Don’t require advanced features like webinars or detailed automation.
>> Example Use Case for Mailchimp:
A startup appealing to a small subscriber base uses Mailchimp for occasional newsletters, product announcements, and audience management. Simplicity and affordability are the priorities.
Final Verdict
While Mailchimp is best known for its simplicity and accessibility for small businesses, GetResponse offers robust tools for growing businesses and enterprises looking for advanced capabilities. Your choice will depend on the complexity of your campaigns, your budget, and your long-term marketing goals.
For those ready to take marketing to the next level, we recommend exploring GetResponse. With a 30-day free trial, there’s no risk in discovering its potential.
Sign up for GetResponse Free and Start Automating Today!
Frequently Asked Questions
What are GetResponse and Mailchimp?
GetResponse and Mailchimp are email marketing platforms designed to help businesses create and manage email campaigns, build customer lists, and automate marketing tasks. Both offer tools for designing emails, tracking campaign performance, and integrating with other platforms.
How do their pricing structures differ?
GetResponse: Offers tiered pricing based on features and the number of contacts, starting with a free plan. Paid plans include Basic, Plus, and Professional tiers with varying automation and advanced tools.
Mailchimp: Has a free plan with limited features and paid plans (Essentials, Standard, and Premium) based on the number of contacts and advanced capabilities like predictive analytics and segmentation.
Which platform has better email design tools?
Both platforms have drag-and-drop editors, customizable templates, and support for HTML coding. However:
GetResponse: Offers more extensive customization options and advanced tools like webinars.
Mailchimp: Focuses on simplicity and offers easy-to-use templates for beginners.
Which platform offers more robust automation features?
GetResponse: Stands out with its marketing automation workflows, webinar integrations, and conversion funnels, making it ideal for businesses with advanced automation needs.
Mailchimp: Provides automation tools like abandoned cart emails and behavior-based triggers, but may not match GetResponse in complexity.
